7 Best SEO Strategies for Ecommerce Website
SEO stands for “Search Engine Optimization.” It is a digital marketing strategy that helps improve the visibility and organic search ranking of a website on search engine result pages (SERPs). In other words, it is a process of optimizing a website to rank higher in search engine results.
Why is SEO Important?
The answer is simple. Because the higher your website ranks in search results, the more likely people are to find it. And, of course, the more traffic your website gets, the more opportunities you have to generate leads and sales.
More and more businesses are realizing the importance of SEO, and are investing in eCommerce SEO services to improve their online visibility and organic search ranking.
The majority of digital marketers believe that organic traffic is the most important source of website traffic.
The primary reason for this is that there are many other sources of website traffic, such as paid search, social media, and email marketing. However, organic traffic is the most important because it is free and it converts better than any other source of traffic.
How SEO is crucial for eCommerce Businesses?
An eCommerce website is a website that allows people to buy products or services online. And, like any other website, it needs traffic to generate leads and sales. That’s where SEO comes in.
A recent study by Forrester shows that organic search is the largest source of traffic for eCommerce websites.
In other words, if you want to increase the traffic and sales of your eCommerce website, you need to invest in SEO.
But that’s not all.
SEO is also important for the following reasons:
1. It helps you build trust and credibility
2. It gives you an edge over your competitors
3. It helps you improve the user experience of your website
4. It helps you drive more targeted traffic
5. It allows you to connect with your customers
6. It helps you generate more leads and sales
7. It helps you build brand awareness
8. It helps you improve the ROI of your marketing efforts
If you want to succeed with your eCommerce business, you need to invest in SEO. There’s simply no two ways about it. In short, SEO is a powerful tool that can help eCommerce businesses to grow their online visibility, traffic, and sales.
What are the best SEO strategies for eCommerce websites?
There is no one-size-fits-all answer to this question. The best SEO strategy for an eCommerce website will depend on the products or services that are being sold, the target market, and the budget.
That said, there are some general SEO strategies that all eCommerce websites can benefit from. These include:
1. Optimizing website content for keywords
2. Creating product pages that are optimized for conversion
3. Building high-quality backlinks
4. Optimizing website speed and mobile-friendliness
5. Creating an XML sitemap
6. Setting up Google Search Console
7. Using Schema markup
1. Optimizing website content for keywords
One of the most important things that eCommerce websites can do to improve their SEO is to optimize their website content for keywords.
What are keywords?
Keywords are the words and phrases that people use when they search for products or services online. For example, if you provide WordPress development, some of the keywords you may want to target could be “WordPress development services,” “WordPress website design,” or “WordPress site design company.”
How do you optimize your content for keywords?
There are a few different ways to optimize your content for keywords. These include:
- Researching and using relevant keywords throughout your website content (including in the title tags, meta descriptions, headings, and body copy)
- Creating keyword-rich product pages
- Writing blog posts and articles that are optimized for keywords
2. Creating product pages that are optimized for conversion
Another important SEO strategy for eCommerce websites is to create product pages that are optimized for conversion. In other words, your goal should be to not only get people to visit your website but also to get them to take action (e.g., buy a product, sign up for a newsletter, etc.).
How do you optimize your product pages for conversion?
There are a few different things you can do to optimize your product pages for conversion. These include:
- Adding persuasive product descriptions
- Adding customer reviews and testimonials
- Including strong calls-to-action
- Ensuring that your pages are mobile-friendly
- Creating a sense of urgency
3. Building high-quality backlinks
Backlinks are links from other websites to your website. They are an important ranking factor for SEO and can help to improve the visibility and organic search ranking of your website.
How do you build backlinks?
There are a few different ways to build backlinks. These include:
- Creating informative blog posts and articles
- Writing guest posts for other websites
- Creating infographics
- Participating in forums and discussion boards
- Submitting your website to directories and listing sites
- Creating social media accounts and sharing your content
- Asking customers and partners to link to your website
4. Optimizing website speed and mobile-friendliness
In today’s world, people expect websites to load quickly and be easy to use on their mobile devices. In fact, studies have shown that if a website takes more than 3 seconds to load, 40% of people will abandon it. And, if a website is not mobile-friendly, 61% of people will leave it and go to a competitor’s site.
That’s why it’s so important to optimize your website for speed and mobile-friendliness. There are a few different things you can do to improve your website’s speed, including:
- Optimizing images
- Minimizing code
- Using a content delivery network
- Enabling browser caching
- Reducing redirects
- Minimizing HTTP requests
To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. Simply enter your website’s URL and Google will tell you if your site is mobile-friendly or not. If it’s not, they’ll also provide some suggestions on how to fix it.
5. Creating an XML sitemap
An XML sitemap is a file that contains a list of all the pages on your website. It helps search engines to crawl and index your website more effectively.
How do you create an XML sitemap?
If you have a WordPress website, there are a number of plugins that can help you to create an XML sitemap.
If you don’t have WordPress, you can use an online tool like XML-Sitemaps.com to generate a sitemap for your website.
6. Using Google Search Console
Google Search Console is a free tool from Google that helps you to monitor, maintain, and troubleshoot your website’s presence in Google search results. It also provides valuable insights into how Google crawls and indexes your website.
How do you use Google Search Console?
To use Google Search Console, you first need to add and verify your website. Once you’ve done that, you can start using the various tools and features it offers. For example, you can use the Search Console to:
- Monitor your website’s search traffic
- See which keywords people are using to find your site
- Get insights into the click-through rate of your website’s search listings
- Diagnose and fix crawling and indexing errors
- Submit your website’s sitemap to Google
- Disavow harmful backlinks
7. Tracking your progress with analytics
It’s important to track your progress over time to see if your SEO efforts are paying off. The best way to do this is with analytics software.
Google Analytics is a free, powerful analytics tool that can be used to track all sorts of data about your website and its visitors. For example, you can use Google Analytics to:
- See how many people are visiting your website
- See where they’re coming from (e.g., which search engine or Referral site)
- See what pages they’re looking at
- See how long they’re staying on your site
- See what devices they’re using
- See what countries they’re coming from
- And much more!
Take Away
SEO can be a complex and time-consuming task, but it’s worth it if you want to improve your website’s visibility on search engine results pages. By following the seven strategies listed above, you can get started on the right track.
If you need help with your eCommerce SEO, contact an eCommerce SEO company like 1Solutions. We’re a full-service digital marketing agency that specializes in helping eCommerce businesses grow their online sales. To date, we’ve generated over $100 million in revenue for our clients.
Contact us today to learn more about our services and how we can help your business succeed online!
